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Halloween – The Devil is in the detail

Teen Witch

Joe’s take on Teen Witch encapsulates everything that is great about the 90’s revival we’re having just now. What better reason to dig into that old wardrobe than for Halloween! We’ve also dug deep into our old stockroom and unearthed some original Joe Cool 90’s treasures that fit perfectly with this look. The hat shown and some of the jewellery that’s missing from the product list can be purchased direct from our Edinburgh shop at 3 Greyfriars place…next to the graveyard …

Vampire

The best bit about choosing a vampire as this years costume is the fact that you can get away with as much Victorian decadence as you dare. We’ve added a top hat from our shop at Greyfriars Place, Edinburgh (£30.00 – available in various colours and sizes) and plenty of shiny haematite pieces and cameos for an authentic antique feel.

Alice In Wonderland

There’s so much scope for an Alice in Wonderland themed fancy dress. We’ve kept it classic with an easy take on Alice herself. The Alice band is from our Edinburgh shop (£14.00) and we’ve added as many time pieces as we could find!

All items can be purchased on our website www.joeshop.co.uk or by visiting our shop at 3 Greyfriars Place, Edinburgh. Call us on 0131 225 4881 or email enquiries to joe-shop@joe-cool.co.uk

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Destination Venus; Futuristic Jewellery & Accessories for the 22nd Century

Join us while we take a  look into the future… with a distinct nod to the 90’s in a shoot featuring  some of our favourite futuristic jewellery and accessories.

Inspired by local hairdresser Kay Corbett and her audition entry for Generation Now, we took the opportunity to  use her crazy hair and fashion styling to create a Joe Edinburgh fashion shoot to fit her Space Grunge/90’s theme…and we LOVE the results! Big thanks to Edinburgh/London photographer Graeme Cunningham who instantly understood what we were trying to capture and to the National Museum of  Scotland for very patiently allowing us to shoot in one of their beautiful galleries.

Our effortlessly stylish backpack is not only one of this season’s must have accessories; its clever design means that it can be worn as a backpack, a shoulder bag or a handbag.  Shown here in grey, its edgy, minimal good looks make it a perfect fit with metallics and futuristic pieces.

Futuristic jewellery and accessories –lunar landscapes, muted metallics, twinkling starry glitter, glass spheres and mirrored surfaces make up just some of the foundations of this fabulous collection of futuristic fashion jewellery items. The choker; a simple statement piece that adds a fun 90’s angle to the look and is set to be a trend that we’ll happily be carrying through to the next season.  Keep it understated with our black beaded tie choker or go all out with the Circumspheres choker and matching bangle.

All items can be purchased on our website www.joeshop.co.uk or by visiting our shop at 3 Greyfriars Place, Edinburgh. Call us on 0131 225 4881 or email enquiries to joe-shop@joe-cool.co.uk

Credits

Hair, make-up and styling:

Kay Corbett

Instagram: @kayccorbett

Facebook:  HairballAlley

Photography :

Graeme Cunningham 

Instagram: @graemekcunninghamphotography 

Website: www.graemekcunningham.com

Model’s nails:

Zara Every

Instagram: @cutie_kills

Call Medusa Grassmarket on 01312256700 to book

Location:

National Museum of Scotland

Chamber Street, Edinburgh

Model:

Barbara Anderson

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Pastels or Rainbows? Nab yourself a box of Joe goodies here!

Pastels or Rainbows? Have you seen our competition that we’re running over on our Facebook and Instagram pages?

If you’re curious to know more about exactly what’s in these boxes of delights; or you just can’t wait and want something from them NOW…take a look in detail here.

You have until 13th October to enter the competition, to enter visit our Facebook page JOE Edinburgh Facebook or Instagram  or both!

If items in the pictures aren’t shown in our product gallery they will be available to purchase in store at Joe Edinburgh, 3 Greyfriars Place, Edinburgh. Call us on 0131 225 4881 or email enquiries to joe-shop@joe-cool.co.uk

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Fashion Week & Fruity Fancies

If, like ourselves you were blown away by Charlotte Olympia’s Spring 17 London Fashion Week catwalk show, then we have a bit of a fruity treat in store for you.
Fruity Jewellery and accessories were the talk of the fashion world last week courtesy of Charlotte Olympia’s dazzlingly retro show featuring her lust worthy shoes and bags.
For us this was the stand out show of the week, probably because at Joe we’ve long been fruit and all things tropical fanatics. We have a variety of tropical treats to adorn your lobes, wrists and decolletage that definitely won’t break the bank.

apples
strawbs

With our vast selection fruity jewellery and accessories you can chose to be as subtle or as exotic as you wish, from sweet fruit studs to banana clutch purses…think Carmen Miranda, 40’s glamour and 50’s kitsch and you’re there. Pick your botanical favourites and create a look that can’t help but make you smile.

fruit-2
applecore

All items can be purchased on our website www.joeshop.co.uk or by visiting our shop at 3 Greyfriars Place, Edinburgh. Call us on 0131 225 4881 or email enquiries to joe-shop@joe-cool.co.uk