Edinburgh: 1978. A man had an idea. He was going to make quirky, distinctive jewellery affordable, and he was going to make it available…. everywhere. Joe Cool was born & has been wholesaling the best in all things unique & attractive ever since. Our jewellery and accessories are found all over the world, from independent stores & museum gift shops to huge, multinational chain stores and online fashion sites. We may have an international reputation but our design department, warehouse & head office remains in Fife, Scotland. Take a look at our wholesale site WWW.JOE-COOL.UK if you’d like to know more.

Back to 1978, our first shop, Joe, opened in Greyfriars Place, Edinburgh and catered for everyone from school girls to celebrities for over 35 years. We prided ourselves on being an Edinburgh institution, welcoming friendly locals and excited tourists for decades, and visited and revisited across generations for 40 years.

In 2018 we decided that everybody should be able to shop in Joe and preferably from the comfort of your own sofa! We took the momentous step to move on from our iconic site next to the famous Greyfriars Bobby statue and go online. Our retail site features the best of Joe Cool products, all of which can be lovingly packaged up & delivered to your door. We do hope you enjoy browsing our site – feel free to contact us if you have any questions or would like to say hello.