About Us

Edinburgh: 1978. A man had an idea. He was going to make quirky, distinctive jewellery affordable, and he was going to make it available…. everywhere. Joe Cool was born & has been wholesaling the best in all things unique & attractive ever since. Our jewellery and accessories are found all over the world, from independent stores & museum gift shops to huge, multinational chain stores and online fashion sites. We may have an international reputation but our design department, warehouse & head office remains in Fife, Scotland. Take a look at our wholesale site www.joe-cool.uk if you’d like to know more.

Back to 1978, our first shop, Joe, opened that year in Greyfriars Place, Edinburgh and has been catering for everyone from school girls to celebrities for over 35 years. We sell jewellery, bags, hats, sunglasses, hair dye, birthday cards, tea cups and a whole array of other delights with which you can decorate yourself or your home. We pride ourselves on being an Edinburgh institution and you’ll frequently find us in the “must visit” section of shopping guides.

We’ve been welcoming friendly locals and excited tourists for decades, but we decided it’s about time that everybody should be able to shop in Joe and preferably from the comfort of your own sofa. Our new retail site features the best products from our shop, all of which can be lovingly packaged up by us & delivered to your door. We hope you enjoy browsing our site & feel free to contact us if you have any questions or would like to say hello.